• Responsabilità ambientale

    Dal 2014 lo studio legale Macciotta e Associati calcola, riduce e compensa le proprie emissioni di CO2 con Greenamity. Oggi Giovanni Macciotta, uno dei tre associati dello studio, ci spiega il perché di questa scelta. Siete il primo studio legale in Sardegna e, probabilmente, uno dei primi in Italia ad...

  • Global leaders for climate justice

    This day sees the start in Paris of the global, UN-sponsored Climate Change Conference, or COP 21. 21 stands for the 21st time that global leaders meet in order to agree on a legally binding accord to cap greenhouse gas emissions responsible for the changing of Earth's climate. This very...

  • On the road to Paris

    Delegations from 195 countries will meet in Paris from 30 November to 11 December 2015 with a view to adopt an international agreement to keep global temperature increase below 2°C above pre-industrial levels. To achieve this, global greenhouse gas emissions should peak by 2020 and be halved by mid-century. This...

  • Photographic verification is here!

    18 months have passed since the completion of our first planting session. You might be wondering by now how your tree is doing and how it looks like. In this case, don't hesitate to access your tree's profile on greenamity.org to see it for yourself! This is because we have...

  • Democratic efficiency: from the Ford Motor Company to the furniture retailer IKEA

    When I was in college, the prevailing trend in the media and information companies put the stress on the effectivity. I remember it vividly: "use an effective language", "be effective to reach your audience", "ensure the effectivity in all the processes". Through the years, this concept has rightly evolved into...

  • Coming up soon: our second reforestation project!

    We dedicated the latest months to develop the framework for our second reforestation project, an ambitious proposal which makes a lot of sense. Are you ready to learn more about it? Just keep reading and share your thoughts with us! Thousands of cacao, avocado and mandarine trees will be planted...

  • Thank you Fabian Gampp

    As you are already on our website you have probably seen our new explainer video that shows how anyone can start reducing their carbon footprint. This short animated film was created by Berlin based interactive designer Fabian Gampp and we're so pleased and proud of his work with us. He really went the...

  • Make 2014 your carbon neutral event summer

    Summer is nearly upon us and people are starting to look forward to outdoor events and festivals. Your company may even be planning something simple at work for the World Cup. Most events can quite easily be made carbon neutral with a bit of planning and smart decisions about suppliers. The...

  • How does one estimate biomass accumulation without cutting down trees?

    Fabrizio's main point in his previous post on carbon financing highlights the difficulties in ensuring that funds from a carbon-offset programme actually reach the participating community members. The costs of implementing a tiered evaluation of carbon sequestration (UN-REDD Programme, 2013), the certification process and the costs of simply developing the project...

  • The cost of "transparency"

    Have you ever considered supporting climate action projects in least developed countries? Yes? Well you probably wondered where the money actually goes? It's a great question, but the answer is complicated. Over the past 10 years concerns about transparency have risen up the agenda of the voluntary carbon market. Doubts...

  • A 2030 framework for EU climate and energy policies

    In the context of Europe's efforts to address climate change, the EU has three climate and energy policy targets for 2020 (20% emissions reductions, 20% of energy to come from renewable sources, and 20% energy savings), and a long term objective of 80-95% emissions reduction by 2050. Achieving this long...

  • Saving the forests: is "banning" the right solution?

    In many tropical forest countries, deforestation is caused by family farming. In Madagascar for instance, farmers cut down and burn the forest to plant rice as the burning of trees help fertilize the soil. However, this agricultural technique is not sustainable in the long run: the more the population increase,...

  • Social entrepreneurship can bring sustainable development to Madagascar

    For our first reforestation project we chose the island nation of Madagascar. Madagascar is a wonderfully luxuriant place, and, thanks to its millions-of-years-long separation from the African continent, is home to an incredible amount of biodiversity. Alas, this is constantly under the threat of deforestation. Estimates are that already 90%...

  • Greenamity's offsetting approach

    We believe that paying small farmers and forest users for the carbon dioxide they sequester through planting trees is an effective way to help fight climate change and alleviate poverty. However, in most developing countries forestry policies and institutions lack the capacity to promote initiatives that could withstand the highly...

  • For profit or not for profit?

    One of the most problematic challenges we had when setting up Greenamity was the decision of which juridical form would better fit our objectives. We kept discussing that over a three months period. In the end we decided that Greenamity should be a for profit company and there are two reasons...